If everybody on a 100-person project should talk to everybody else, we’d have to work overtime just to cover the meetings. Of course, this is before we start making any progress. Less meetings mean more progress. At the same time, everybody works towards the same goal. If we don’t talk to each other, we will run in separate directions. In this talk, Johannes Brodwall uses his experience as architect for 1/4 of a large project to address the balance between coordination and progress.