How do companies like Netflix, LinkedIn and Booking.com crush it year after year? Yes, they release early and often—but they also build control and observability into their continuous delivery (CD) pipeline to turn releases into results.
Progressive delivery and the statistical observation of real users (sometimes known as “shift right testing” or “feature experimentation”) are essential CD practices. They free teams up to move fast, control risk and focus engineering cycles on work that delivers results, not just releases.
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